In times of de-escalation and coronavirus, more and more companies are betting heavily on combining traditional sales in physical spaces with online sales. The latest to join this trend has been Injusa, a toy company based in Ibi with more than 50 years of experience.
Injusa has launched its new e-commerce site, a user-friendly and attractive space where parents and family members can easily buy ride-on toys, bikes, playhouses or garden slides, tricycles, and electric cars. As pointed out by ..., ... of Injusa, children have been confined at home and many of them have not had the opportunity to move and play as they should. Now that they can go outside, the ideal is that they can use toys that stimulate their mobility and psychomotor skills so that they can make up for lost time. Injusa's new online store will allow parents to choose the most appropriate model for their child, learn about all the certifications and technical characteristics, consult the opinions of other users, buy it safely online, and receive it at home. This new channel will complement sales in traditional physical stores. As Yesica Jiménez, Injusa's marketing director, points out, many customers use online channels as an informative tool, where they soak up all the technical data and product specifications and then choose to complete the purchase in the store. There are customers who prefer the in-store shopping experience. With this online space, Jiménez comments that they not only want to increase sales, but also want to offer a customer service where doubts can be resolved and parents' concerns or suggestions can be heard. And echoing the new needs of families, during these launch weeks Injusa will give away children's masks with every purchase so that children can have fun with all the hygienic and safety guarantees.
With the launch of its new online store, Injusa continues to bet on innovation. This company, which manufactures 100% in Spain, was the first in its sector to obtain the "Made in Spain" seal, and in its more than 50 years of experience, it has been reconfiguring its product offering to adapt to the new needs of parents and children. It currently exports to more than 120 countries worldwide and makes a significant commitment to R&D&I to manufacture high-quality, differentiating, sustainable, and very safe products.