One of our maxims is innovation and the continuous search for solutions. Today we are taking another step forward. We are very excited to tell you that at Injusa we are setting a new milestone for the company. After a challenging 2022, we have made the strategic decision to expand our operations into Mexico, with a clear focus on the US market and the rest of Latin America.
This move is more than a market expansion; it is an opportunity to offer our customers in America a closer experience tailored to their needs. In a first step, production will focus on several of our models, with plans to expand manufacturing in a sustained, balanced and secure manner.
Production and manufacturing will be carried out through local manufacturers in Mexico, allowing us to be more agile, competitive and gain in responsiveness to orders. We parametrize to maintain the same quality values, but we minimize flows in transport and logistics processes. Likewise, we will focus on studying the American market to be very attentive to its demands. This will allow us to offer our customers high quality products adapted to their preferences.
Mexico has become our gateway to the US market, where we are working to strengthen our presence. In addition, we are confident that this initiative will serve as a springboard for us to expand our operations into the rest of Latin America, giving more children and families the opportunity to enjoy our toys.
Although we have faced some challenges in the past, we are committed to continuing to innovate and improve our products. Our research and development team constantly works to adapt our toys to the latest market trends and needs. We thank the major brands with which we collaborate, such as BMW, Disney, Porsche and Kawasaki, for continuing to trust us and renewing their licenses.
An exciting chapter in Injusa's history begins. Our factory in Ibi continues to operate at full capacity. Thanks to our employees, collaborators and customers for helping us continue to strive in this growth.
